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Sunday, October 10, 2010

Ford's Snazzy German Advertising Adding Spunk to Autobahn Experience!


On the back of a large tractor-trailer recently, I saw a very interesting and fun ad from Ford Motors, the owner of the tractor-trailer, presumably.

It was a picture of a red Ford Mustang with racing stripes and over the picture it said, “Klar, den haetten sie lieber vor sich”. And what is funny about that to those of you who don't speak German, is that the following things could be implied by this sentence:
1- Perhaps Ford was suggesting that if that Mustang was driving in front of you, it wouldn't be as slow as this truck is right now.
2- They might also be imagining that it would be nicer to look at then a truck.
3- Or, they could always be conjecturing that if the Mustang was in front of you on the Autobahn you'd be safer then if it was behind you (driving at high speeds and running you down since you'd be driving at the normal rate of only 120km/hr).

At any rate, great advertising on Ford's part, and thanks to them for the Autobahn Amusement!

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